FOX San Francisco | Bay Area Breaking News | California State ...

Key factors: Why travelers prefer to book online. ' Competitive Price ' Ability to compare product and Prices ' Ability to plan last minute ' Availability of Range of options. Online travel shoppers are not very loyal on where they shop'65 ... The $6.3 billion in online hotel sales (2002) with are split roughly evenly between discount agency sites and hotel Web sites. PhoCusWright projects that around 75% of discount agency hotel site sales are via the merchant model, ...